ShopDrop

Who are we?

About Ele.

Hello beautiful beings, welcome to Ele! Thank you so much for being here and wanting to know a little bit more about me, it means a lot!

I believe we should be able to feel beautiful without destroying our planet and even more importantly, to know that the people that work for these brands are treated right. This store is a dream for me and I am so happy to be able to make slow fashion a little bit more accessible, as it can be so hard to find cute ethical clothing brands. 

"AHIMSA"

Our ethos is based on the practice of “ahimsa”. Ahimsa is the compassion for all living creatures, the abstention from hostile thought, word, or deed, and the avoidance of violence towards others. Here at Ele, we aim to bring ahimsa into practice, creating a space where women can feel beautiful while honoring our mother Earth. 

We should always have the opportunity of being conscious of what we consume. And if there is something that we don't like or agree with, we should be able to change it. 

As we know, Fast Fashion is not sustainable. Why not wear clothes that make us feel good on the outside but also on the inside? Knowing that the clothes that we are wearing are made with love, respecting the people that made it and our beautiful planet. 

We believe that taking care of our Earth is loving of ourselves, and taking care of ourselves is loving mother Earth. 
This is the purpose of Ele. For us to be dressed with love. Love for you, for the planet, and for all the people that have made it possible for you to have this beautiful garment.

Sustainable fashion does not have to be boring or ugly.  Every piece of clothing is special, all the brands that I have partnered with believe in the importance of the circular economy, as well as fair commerce practices, having a limited stock, and always being responsible for our planet. 

Thank you for sharing your time with me, I hope that you will find something to love here, and please feel free to contact me if you need any help! Thank you for being!

 

SUSTAINABILITY AND TRANSPARENCY:

Fast  Fashion is making us be passive consumers by making us chase the fantasy that buying more clothes would make us happier. 

So the real question is, how can fashion and sustainability coexist? 

Quality > Quantity.

 

Here at Ele, we understand that no brand is ever going to be 100% sustainable, but every step matters.  

We are currently on a transition based on ecological and holistic principles. Sustainable fashion is about values. How do we spend our money, how do we care about the clothes that we already have? 
Let's take responsibility for our choices, let's be more mindful of what we buy, and let's support brands that are treating their workers fairly and that are actively trying to reduce their carbon footprint. 

 


I wish you a beautiful day, where your heart feels at peace. May you be happy, may you be healthy, may you be saved, and may you live life with ease. 

 


With love, always,

Elena. 
 
 
Please if you have any questions send an email to “hello@elethebrand.com ”, and we will be happy to assist you.

Fashion, but make it kind. Ele | Mindful Shop.